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OJ,
Do remember that walk in traffic would likely be a huge percentage of your business, so you will probably have to pay higher rent to get a good location. You will find it difficult to compete on the web unless you have really good sources, unique items, etc. Having said that, you may want to have a number of small items ( socks, sporrans, kilt pins, ties) so that people will keep coming in. If some of those items are unique, or better still, unique and inexpensive, you will do nicely.
Someone else can show you a business plan, but the first thing that happens is you have to work ALL OF THE TIME unless you have an employee. The next thing is you have to sit down and figure out how much in sales you have to do just to keep the doors open.
Try to avoid debt, both personal and business. Anything you can do to add value to raw materials ( and while away the lonely hours when customers seem to have forgotten about you) will help your bottom line. If you can knit custom hose or make fur sporrans, or even garter ties, or engrave items, you will have a leg up.
Good luck.
MacLL
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Some take the high road and some take the low road. Who's in the gutter? MacLowlife | 
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