Pre-Movie Coke Commercial

**Wompet** · 23rd April 06, 05:26 PM

Finally got out to see a movie while it was still in the theater last week, and during the pre-preview commercials there was a new (at least to me) one for Coke that I thought deserved a mention here.

Basic premise - young kid buys a Coke, and drinks it while riding his bike down a city street. Except as he's drinking & riding, he's driving headlong into every possible parade - Fourth of July, Veterans' Day, Thanksgiving, football, large-scale professional, small hometown, etc. - imaginable, including a parade with bagpipers and marchers in kilts. When he finishes the Coke, he stops and looks back to see that he's only gone half a block from where he started.

It was interesting to see that Coke decided to include pipers and kilts with all of the other images of Americana.

**GlassMan** · 23rd April 06, 08:47 PM

I saw that commercial too but on cable. It is a great commercial and nice to see the kilts and bagpipes as an important slice of American culture.

**Norbydog** · 23rd April 06, 10:41 PM

I went to Ice Age II and saw that commercial before the movie. I was kilted, and while waiting in line could hear the snickers, the jokes, and even a "That's wrong!" from the teenagers in line behind me. But not a word when the movie was over.

**ozmeath** · 23rd April 06, 11:08 PM

A shame it takes a coke ad to spread a good tradition. But their ad execs aren't stupid. they've obviously researched the U.S culture and seen the kilt wearing/pipe bands as a popular and major part.

**Yaish** · 24th April 06, 06:15 AM

I saw that ad last night too. I was hoping there would be a pipe band in there somewhere, and sure enough there was.

**Freelander Sporrano** · 24th April 06, 06:40 AM

Originally Posted by ozmeath

A shame it takes a coke ad to spread a good tradition. But their ad execs aren't stupid. they've obviously researched the U.S culture and seen the kilt wearing/pipe bands as a popular and major part.

The image of Santa claus we are familier with in the west was also a coke invention I believe.

**Valencian Kilted** · 26th April 06, 03:03 AM

Originally Posted by Freelander Sporrano

The image of Santa claus we are familier with in the west was also a coke invention I believe.

That's true! hehehe, St. Nikolaus (St. Niklaas, St. NIcola, San Nicolás, Papá Noël, etc,...) that it's the origin of Santa in central and northern europe started as a bishop,... surely taking the place of a pre-christian character, and u will find him dressed as a bishop, or in different ways of trad clothes, but the predominant colour used to be GREEN, until Coke linked that to their colours.

Here in Spain, a mobile company called Amena has dressed again Santa Klaus in green,.... for the same reasons

¡Salud!

T O N O