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Our policy on advertising, promotion and product reviews
Advertising
Our members want access to a wide array of kilts and kilt related products and services. To provide this we have accepted paid advertising from companies who wish to present their products to our membership.
Advertising is defined as:
"A form of communication used to encourage, persuade, drive or induce an audience to take or continue some action concerning a commercial offering. It can be used to change or reinforce consumer behavior or offer assurances to consumers. Advertising often involves repetition of an image or product name in an effort to associate certain qualities with the image or name.
Advertising does not always involve the direct sale of a good or service. An example would be the case of a public service announcement. If the result is an increase in awareness of a good or service it is advertising."
Any member of the forum who produces a kilt or kilt related product and who wishes to advertise on the forum will be directed to our advertising plan for details of our ad space and rates.
No other advertising will be allowed with the exceptions as listed in this policy.
Product Reviews & Endorsements
One of the functions of X Marks is to allow open and honest reviews of kilts, kilt accessories, and other kilt related products.
Product Reviews are the best way for new members to gain information about suppliers. We encourage our members to post Product Reviews. All reviews must be about a product purchased for the members own use. Product reviews must contain only verifiable factual information.
Negative product reviews are also encouraged as an important warning to other potential buyers, but the reviewer must be very careful not to denigrate or libel the manufacturer or supplier. Negative reviews must contain only verifiable factual information.
Any review of a product from one of our advertisers who have a dedicated section of the forum should be posted in the appropriate section.
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