Some people just don't know

[Magnus Sporrano]

I think the kiltmakers should form a consortium, like the egg producers, the beef and pork producers, the milk producers, Florida orange growers, and the California Cheese Board.

Note that some of the best advertising is free. The idea of men in kilts as daily casual wear is still a bit of a novelty, and many TV & radio shows would love to interview a congenial kilt spokesperson for a little variety.