Chairman of the Virgin Group of companies, Sir Richard Branson, performed during the opening of his Virgin Entertainment Group's 250th Virgin Megastore, Hollywood, Monday, Oct. 17, 2005, at the landmark Hollywood & Highland complex in Los Angeles. He was wering a casual kilt Mostly red in color with a Virgin records T shirt, and high black boots. Photos are on the Net. The photo shows him swigging a bottle of Jack Daniels. It appears to be spoofing a not so famous (any more) rock star.