Beauty is definitely in the eye of the beholder, and I don't think I could explain why I personally like a particular tartan. In general (even in things not related to tartans), it is not a specific color or hue that attracts me, but how it is used in a given situation. In tartans, I enjoy the variety of colors and hues, as well as the many combinations that are used. I prefer tartans that have a pattern that is easily discernible from a distance of twenty feet or so and that have an obvious repeat to the pattern. I am drawn to all of the tartans illustrated here, so far, except the Jacobite, and I think it is the shade or hue of the larger blocks of yellow that put me off. However, I would have to see it pleated to make a final decision.

I guess I know what tartan I like when I see it, but I might change my mind the next time I see it.