Wondered about that too. But I usually ignore what I don't understand and just - in the words of the poets - "let it be."

Why isn't there a Kilted Bachelor program where a kilted bachelor picks a lady from a bunch of them...or a lady picks one kilted bachelor from a rabble of kilted gents....the world is ready!

Would the lady insist on a Scottish Carwash from each gent as part of her selection process....?