From what appears to be an editorial piece posted at The Standing Council of Scottish Chiefs. I would not take this as the Council's position on the matter but the fact it is on their website suggests such things might be discussed amongst the Chiefs.

Modern genealogical research has shown that few within any clan have a blood relationship with the chief’s family. And many who bear sept surnames find that their ancestors never had any connection with the declared clan or even its territory. Some are now seeking to become clans in their own right with their own chiefs. And surely this should be encouraged. Cumberland destroyed the original clan culture. Scott’s followers turned it into romantic myth and adapted it for their own times. If it has been re-invented once, why should it not be changed again to what people want in this century?
The entire article is here: http://www.clanchiefs.org/article/the-clan-system/