"Churning" also refers to a journalism technique where "fluff" stories are published to pad out a publication where real noteworthy material is in short supply.

With that said, most of us are not journalists or Wall Street traders or in the software industry. The word "churn" (and its derivatives) used as a prejorative is entirely irrelevant here.

Ron, you have lots of very nice kilts. You are offering some excellent deals and I salute you, sir. You've always been kind to me and I believe you to be a person of kind spirit and genuinely considerate of others. You have nothing to apologise for.

Carry on, gentlemen.