I suspect the Duke of Buccleuch has this as one of his reasons for supporting so much/many Clan activities....and why not.
I think he enjoys being the Clan Chief certainly and as such takes it seriously for historical reasons but he'd be foolish to not make it work in many ways.
Now if we could only get the local Scott's to wear a kilt and not be offended by an outwith wearing one...
Hopefully, I'll be able to add to the Clan tourism coffers in the near future.