Why not - there are thousands of companies making tartan material for shirts etc. It's just a clothing company shirt tailing (excuse the pun) on his fame and the success of the series. It doesn't appear that they will be registering them unless I missed something or am not familiar with how this company works. Looking at their website I don't see anywhere that they sell material for kilts etc.
I 'met' Sam at the NY Tartan Parade in April. Seems a nice enough young man.
President, Clan Buchanan Society International
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