When wearing a kilt we stand out from the crowd (some more then others), seems to me one way to do this is by going to media events and other places where the odds of being singled out and Interviewed are high and talking about why we wear kilts. Just a thought. Any other ideas?
This still leaves us at the mercy of the media because they will have control over what message that they want people to see or read.
We have to remember that we are not going to change society's perceptions overnight. We need to pick our battles wisely, control the situations as best as we can, play by our rules, if things go bad, tactical retreat and regroup, use the media's arrogance and ignorance to our advantage. Lull them into a false sense of security. Use humour to pick fun at them.
Make friends with a local reporter, slowly convert them. Be friendly to the kids! Years down the road they might remember the nice nut in a kilt and decide they want one.

Rob Wright