X Marks the Scot - An on-line community of kilt wearers.
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19th April 19, 03:53 PM
#7
 Originally Posted by Baeau
As one with a stillborn book in the filing cabinet, I have a question. "What is you target market?"
My book began as a reference book, with libraries my primary target. However, it's also a critique of state symbols. I'm also going to publish a second book designed for a younger audience - approximately middle school age.
So when I design tartans, my goal is to create designs that represent particular states, focusing largely on that state's symbols, history and geography.
I guess you could say my target audience is the type of people who like "Americana."
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