They're obviously attempting to condone their pricing with "pity tactics". Please!

Kilt making is not "rocket surgery". Getting a casual kicked-out can be done by anyone with minimal sewing machine abilities.

Making an authentic traditional IS a whole different animal... but it's not some grand puzzle. A LOAD of instruction, practice and patience will do the trick. Hand-sewn kilts are quite difficult to do correctly, but once you're taught the correct way, it's still not going to take more than about 16-18 hours of actual work time.