Given this example in their FAQ:
Q: How many tartans are there?
A: Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper.
I'd say the site is obviously still under construction; like they just got started.

-ian