It depends, around me it is an everyday sight (people see me every day). Having said that, I know that there are at least 50 UK owners in the area (Cincinnati), and I have yet to see anyone else other that at a specific Celtic event (two exceptions, a party at my house and at work once with another guy I convinced to buy one). I think only time will tell how accepted it will become. 20-25 years ago earrings were an extremely rare sight on guys, even 10 years ago, I almost lost a job when I pierced my ear because I was in a play. Today, guys with earrings have become fairly commonplace.
Some of it will be exposure. Ashton Kutcher's picture in People Magazine probably helped more than anyone can imagine. Regardless of the caption, I'm sure many 20 something guys (or their girlfriends) have gone on the web to find a cammo kilt.
Mostly it will take time. The Utilikilt Co. has sold over 27,000 kilts in only 4 1/2 years, and there are 8-10 other casual kilt makers out there today. I think that with in 5 years, most people will see the occasional guy in a kilt (skirt) at least once a month. In ten years people will probably see 1-2 a week, and in 20 years it will not be unusual to see a guy in some kind of MUG. Time will tell if I' being optimistic or pessimistic on my time line.
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