If somehow kilts are going to make it in the main stream market, It had to start from the high fashion retail outlet, not from the bottom, like Walmart. Then it will trickle down to more affordable prices.

Right now, you can have a trailer full of kilts for passing to all the men that walked by and it still will not make kilt popular.

We need a create a reason to wear the Kilt. Freedom and Heritage cannot be the reasons. Guys need to feel sexy and MASCULINE in them. Most of all they need to be Affordable.

When Utilikilts came to Vancouver last October, a few guys like them and how they feel after they tried them out at the bar. As soon as they found out the price, they lost complete interest. Most men are not going to fork out $100 for a piece of clothing.