Quote Originally Posted by TechBear
1) Utilikilts has absolutely no advertising budget. All sales are generated through word of mouth, events where they have a booth, and people who stumble upon their website or Seattle store.

2. Utilikilts has a very strong commitment to selling only items made by local craftspeople using all American made materials. Several of their more popular fabrics are regularly out-of-stock, as finding an American supplier is often very difficult. That can restrict sales.

3. Utilikilts is so committed to seeing kilts be worn that events are staffed by volunteers who are paid in clothing rather than money. These "gifted" kilts do not count as sales, but do represent a portion of the company's output.

And yet, for all that, most people seem more likely to recognize a Utilikilt than a USAKilt :rolleyes:
you forgot #4 and #5

4. Utilikilts are great for swimming, skydiving, skiing, soccer and any other sporting event.

5. Members of Xmarks probably provide enough business by themselves to make utilikilts a viable business entity now, and will for a long time to come.