An army of reader/writers

[Rex_Tremende]

...as for a letter writing campaign for kilts, I think that would only lead to the clothing market being flooded with cheap knock-off kilts from overseas...forcing true kilt makers out of business as the kilt becomes just another great piece of history that has been relegated to the shelves at walmart. the grass-roots method, as we have here, is best, as only those who really care about the kilt are going to wear it often.

I don't know about that. It entirely depends on the magazine, and the target audience. If you think that teenagers are the only demographic, you are not running in the right circles (he said, with a sniff).

Consider who would be willing to pay for these items:

The FAKE crocodile bag is $495; the wallets are $225 and $245. The presumably real* crocodile belt and shoes are $695 together, and the leather belt at the bottom is $600.

The tweed boots here are $450...

...but they are delicious and I have to say I'm tempted.

But WAIT!!!

Here's what you can get from Dolce & Gabbana for a mere $150:

Folks, if you think men will shell out the bucks for this stuff - and they will with the proper incentive - then they'll happily spend $600-$1200 on a hand-made, made-to-order, quality kilt provided they know they've got something that sets them apart from the rest.

That doesn't seem such a big stretch to me.

Regards,
Rex.

*The leather is branded as "Truex," which means it's probably not true. I just haven't been able to find out what, exactly, "Truex Crocodile" is.