Quote Originally Posted by JerryMacP View Post
So finally to my point, I guess. Other than torching their shops, which a large part of the traditional kiltmaking scene in Scotland will be tempted to do, can anyone suggest how to warn off innocent online buyers. The problem on their web site is that they use images (probably of totally different garments) that make the stuff look decent. How is anyone to know?

Something that could be done without government intervention: sellers and manufacturers of kilts made in Scotland or the UK could start making it a practice to clearly and visibly label them as such. Perhaps "Designed AND MADE in Scotland by Scots with Scottish fabric," etc. With a concurrent publicity campaign it could make a difference. Already there are stories in the UK press about shoddily made kilts from foreign countries, of MOD kilts that will be manufactured in developing countries with few if any enforced labor, environmental, or child labor laws.

Here in the US similar publicity campaigns are seen all the time, and the work, such as ads with catchy tunes proclaiming, "Cotton, the fabric of our lives" and "Look for the union label," etc

Just a thought.