In Edinburgh I came across someone trying on one of the "tat" kilts, at least I was able to educate him as to the correct way around as he too had the pleats at the front!

One would think that at least the shop staff would have educated him first!
I don't think the staff in such shops know much about how to wear a kilt either - when I was in Edinburgh a few weeks ago I spotted one of them wearing a kilt on top of trousers.