Really neat video - and good, clear explanations for how to measure. I like it, and it makes me too want to order, and would give me a lot of confidence that I'd got the measuring right (but sadly I have to wait for a paycheck or two). It's good that you point out how your measuring system differs from others.

If you're going to go the video route on your web-site, and do it to this quality, could I resepctfully suggest that you also:

a) Do a companion on how to measure for a shirt

b) Do a 'demonstrater' video showing the different kilt styles/models you offer, highlighting the differences/choices/options.

Best regards