I didn't get the impression that they thought "Scotland" was an embarrassment.

The message I took away from this was that Tartan Day and, by association, Scotland were being redefined by parties who only seek to find another reason to get drunk and act silly by mocking the thing that the celebration was initiated to promote or just plain out disown the proud heritage in an effort to appear "contemporary". That is much the way I feel about the kilt when un-knowledgeable people say that it's womens clothing or any other number of ignorant opinions.

I thought this "letter" was a call to all Scots, by birth or by blood, to take ownership of the celebrations and make it present the proud image that it deserves.