Thanks BoldHighlander.

I'm a tenacious cuss I know!

Their cheapies don't use the phrase "Made in Scotland" - they have on the label "Scottish Highland KILT Authentic Woven Tartan - Designed in Scotland."

The label then gives the tartan name and the waist size.

What do people see? The words Scottish, Kilt, Highland, Tartan and Scotland and what impression does that make? The mind links with Scotland, just as the name of their shops includes it. The phrase "Kilt Maker" is somewhat absent apart from those they have acquired such as John Morrison and then they are happy to apply the "Made in Scotland" label.

The bulk of their sales is still with the cheapie off the peg ones - where is the honest labelling there?