Is there an Economist in the house?: The economic impact of Xmarks

[Tim Little]

Hmm....

Thinking aloud:

I wonder if the site sponsors have good data on which of their clients was referred via X Marks, and how that level of spending has fluctuated -- particularly relative to non-X Marks referrals -- over the past "X" months. The data could be a bit skewed, tho, as X Markers might represent a disproportionate percentage of our sponsors' clientelle relative to non-sponsor vendors.

Of course, we could also go the other way and get a tally of who spent how much at various vendors over the past ___ months, but that doesn't present us with much comparative data relative to non-X Markers.

Not a particularly scientific study in either case, but could be quite interesting nonetheless....