Lowered prices!

[RockyR]

I hope that the fact that the British pound is at it's lowest level in a while also is helping moderate the prices somewhat.

While the slightly lowered GBP helps, it wasn't our determining factor. While we've been in business (over 7 years), the GBP has gone WAY UP and WAY down from $1.37 at it's very lowest to over $2 at it's highest. We've not changed the prices on our kilts since we started making them (nor most of our accessories).

If we fluctuate our prices with the dollar, I'd be changing prices on our website every other week and that in ITSELF would be a full time job.

Honestly, the price change was b/c of reduced costs which we pass on to our customers. My theory isn't that we could make higher margins (and therefore more money) per product, but that if we lower the prices, the customer gets an advantage and we sell MORE of the items. The more items we sell, the more money we make. It's a different way of marketing our products so that our customers can 'win' as well.

Sorry... that was a long winded answer to a 1 sentence comment.