Interesting that this is an acknowledged commercial re-make of a Cannes award-winning Spanish short film:
"Historia de un letrero" (The Story of a Sign) by Alonso Alvarez Barreda
http://www.youtube.com/watch?v=zyGEEamz7ZM
IMHO the Scottish version is better edited and trimmed to the essentials, and has more impact. It also has about 10 times the views on YouTube.












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