40,000 Utilikilts Sold

[RockyR]

1) Utilikilts has absolutely no advertising budget. All sales are generated through word of mouth, events where they have a booth, and people who stumble upon their website or Seattle store.

2. Utilikilts has a very strong commitment to selling only items made by local craftspeople using all American made materials. Several of their more popular fabrics are regularly out-of-stock, as finding an American supplier is often very difficult. That can restrict sales.

3. Utilikilts is so committed to seeing kilts be worn that events are staffed by volunteers who are paid in clothing rather than money. These "gifted" kilts do not count as sales, but do represent a portion of the company's output.

And yet, for all that, most people seem more likely to recognize a Utilikilt than a USAKilt :rolleyes:

I was MORE than Kidding. UK is MUCH bigger than us and I have no delusions about it. Also... Kelly and I make all of our kilts with our own two hands. 40,000 kilts in 2 months would be a BIT much to ask of any kiltmaker.

[Jerry]

I was MORE than Kidding. UK is MUCH bigger than us and I have no delusions about it. Also... Kelly and I make all of our kilts with our own two hands. 40,000 kilts in 2 months would be a BIT much to ask of any kiltmaker.

Rocky, if everyone buys as many kilts at ione time as Ron, you might just approach that 40,000 in two months.