I went into my local shop wearing my kilt last saturday and the guy behind the counter said "Whats e occasion". I said well it's weekend. So we got to talking and he said he would love to wear his kilt more often but at 3 to 400 UK pounds it was not for daily use in the shop. He said you can buy a good quality pair of trousers for 30 or 40 pounds. We then got onto the Lidl kilts. He said they were not bad for the price but not enough choice of tartans. He said most Scotsmen have a kilt, usually the one they got married in or for some other special occasion and are too expensive to wear except for very special occasions, so hang in the wardrobe most of the year.
My thoughts on this are... If kilts are to be seen as trouser substitutes then there should be a range of prices available and kilts makers would sell more in the end. You would not wear a £200 pair of trousers to dig the garden. You would have several kilts for various uses and a good quality made to measure for best, same as you do for suits and trousers. I want to see the day when you have complete choice of kilt or trousers in all price bands then we might see more men wearing them on a daily basis. I am sure you all have views on this. We have to set a trend here and get the kiltmakers to supply what the customer wants yeh!