For one Jerry at SWK doesnt try to pass off his wares as the genuine scottish handmade article upon unsuspecting tourists, or to sell cheaply made chincy junk on the royal mile. When people here praise SWK they're praising the value and service, but no one here will say that an SWK is even close to the quality of something that Geffory (Tailor) or Barb T or Matt Newsome or the like would produce. The GB on the other hand are claiming that their products are just as good and trying to drive the hard working custom kilt makers out of buisness.