Quote Originally Posted by auld argonian View Post
You're absolutely right and there is nothing that anyone can do about it.

Unless a conspiracy between two or more companies to fix prices in order to drive some other competitor out takes place, it's still a free market and anything goes.

You may note, however, that there are still Jaguar, Audi, BMW and Lexus dealers managing to stay in business in spite of the Chevy, Ford, Toyota and Kia dealers that seem to be thriving all around them. Sometimes you just have to face the fact that your product has appeal to one segment of the market and you will have to kiss the other segment or segments goodbye. Mr. Nicholsby seems to have the problem of providing a quality upscale product on a street where he's surrounded by shops bearing signs that say "Cheap Kilts Here!" in big day-glo letters (I've not seen this but I'm speaking figuratively here). Further frustrating him is this problem of the kilt being a Native Scottish art form that's being crowded out by foreign made versions...thus the idea of having some kind of certification of a product made in Scotland versus one made "overseas". What does the competition do? They find a local contractor and short circuit the whole "nation of origin" thing.

Kilt Wars: The Gold Brothers Strike Back.

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True, but only one of those car companies is an independent company: BMW. Audi belongs to VW, Jaguar belongs to Ford, and Lexus is Toyota's luxury line.