What Is ‘Made in Scotland’ Worth?

[BobF]

I don’t believe the Rolls Royce/Nissan analogy is quite on point. Nissan is not making a car that is pretending to be a Rolls, nor is it a poorly-built copy of a Rolls. They are both well-built cars with their own identities serving two very different market segments. No one shopping for a Rolls would be fooled into buying a Nissan. And a car made in Japan does nothing to diminish the automaking culture of Britain. Nissan does not stamp their cars “Made in England.”

Perhaps a better analogy would be to compare Elvis Presley to an Elvis impersonator. From a distance they may appear the same, but the execution and quality/performance would not bear up under closer examination. The lesser might satisfy less discerning consumers, but not all. And one knows it’s an imposter, adopting another’s identity and hiding their own.