Ah but you must appreciate location Greg.

We are talking of Edinburgh, Scotland's capital city and a major tourism venue upon which GB have fed. Few other places ( if any) in the whole world have such a concentration of tartan establishments.

We are talking of shops, not just online businesses. GB are trying to do what some other businesses do, attract as many people away from other shops as they can, see them close down through lack of business and then take over their market

Usually this would be throught the establishment of out of town shopping centres, or at least with the provision of free parking. That's not something they can do in central Edinburgh but I bet they would if they could.

Stilwater and Frugal are not, as far as I know, physically close in location to other kilt establishments. They are also open and upfront as to who they are are.

Free Enterprise is a wonderful thing when it's open and above board.