Doesn’t make sense to me.
Is there more (or less) to this than meets the eye…?
Lowlands vs. Highlands?
Fear (or disdain) of “Scotland as a Theme Park” (for tourists rather than business investors?)
Some kind of counter-reaction to rows like Forbes vs. Trump?
Tartan Army? Tartan tat?

What?

Didn’t Lidi (for better or worse) just recently sell a boatload of economy tartan kilts?