X Marks the Scot - An on-line community of kilt wearers.
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8th April 08, 03:50 PM
#24
It's called "passing off"...
 Originally Posted by robthehiker
Fair enough. However I doubt the problem goes away if they call it "Glenora". If it were me I'd move the distillery to Scotsville or Scotsburn or better yet, Scotch Village - all towns in Nova Scotia.
Seriously though I wonder how dimwitted they think the consumers are.
There would still likely be a problem with "Glenora" or "Glen Ora". For example, if your last name was Macmillan, you'd have problems setting up a publishing company called "MACMILLAN PUBLISHING"; same if your name is McDonald and you wanted to open a hamburger stand... but you get the idea.
How dimwitted are consumers? Well, like the man said, "No one ever went broke underestimating the buying public."
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