As MacBean says, you did ask!

I really dislike having to look up tartans one at a time based on their name. Way too time consuming and hard to remember which ones I've looked at and liked or disliked.

I'm not Scottish, I'm not intending to buy based on name, I want to see everything so I can select the one(s) I like based on how they look compared to one another.

And an itty-bitty swatch doesn't do it, either. I expected to see a picture of the kilt done in the selected tartan.

This isn't intended to sound too critical, it is simply in honest response to your question (I think). None of your competitors offer what I want, either, if that helps mitigate the criticism.