The need to raise base prices....

[techdragon]

Hey guys,

Good morning!

I have been wrestling with a dilemma of late and thought I would check in with both my customers and other kilt enthusiasts in order to gauge things. I am a bit adverse to some changes in my business but I am facing a few situations that are leading me to increase my prices. As many of you probably know, cotton is facing a significant increase in price and normal operating expense do go up each year. I have yet to change my base prices in the 4 years that I have been in business but have added an employee, moved to a separate workspace and expanded into bulk fabric.

In order to stay successfully in business, I am calculating that I may need to make a $25 base price increase across the board. This would translate as a higher percentage on my Classic Alt.Kilt (going from $100 starting point to $125) but only a 6.5% increase on something like the Steampunk kilt.

My major concern is that I would exclude customers or alienate some by making changes to my price structure. I am very pleased with my overall cost for value and my place in the kilt world and would hate to jeopardize this.

Would anyone care to voice an opinion or concern on these thought? I really value what my customer think and I appreciate your time in reading this.

Thanks again,
Jeanie