Quote Originally Posted by Phil View Post
On a related subject can anyone enlighten me as to why American stores sign their underwear sections as "Intimate Apparel"? Is this just an example of two nations separated by a common language as Churchill said or more a national coyness and reserve?
A little of column A, a little of column b?

First of all, it's mostly just women's underthings that are labeled such... or at least, I can't recall having seen men's labeled that way. And yes, some of it is a "sex sells" kind of thing. But some of it is just that that's the way it is.